Big Data and advanced analytics promise profound competitive advantages, yet only 4% of companies truly master the alchemy of people, tools, data and strategic focus needed.

Advanced Data analytics is the analysis of raw data in an effort to extract useful insights which can lead to better decision making in your business. In a way, it’s the process of joining the dots between different sets of apparently disparate data. Our data analytics process is the strategized extraction of business-to-consumer data in both qualitative and quantitative processes to identify trends, both current and future, as well as new opportunities to determine the best decisions for the business which alter according to organizational needs and requirements.


Our Smart Data projects gather three key components: data, people, and technology. Simple Analytics helps to quickly reach concrete goals in our data projects so that we focus on added value tasks. Our Predictive Analytics is about changing the way business is done by tapping on the petabytes of data available and using it to predict the future outcomes to help the business to go with the best alternatives. Predictive analytics is used in many different ways to enable businesses to make educated decisions at a micro level.

Our Advanced Analytics practice is supported by a highly skilled team with advanced degrees in fields ranging from statistics and applied mathematics to computer science, who apply state-of-the-art techniques, tools and technology to ensure that you derive powerful insights from your data.

We join the Machine Learning and deep learning Competency Program to help our customers spend less time preparing their data and more time creating intelligence.

With Simple Analytics, you can:

  • Develop advanced analytics strategies that turn your data assets and analytic capabilities into a true competitive advantage.
  • Deploy advanced analytics for decision support to improve your operational effectiveness and efficiency, and test the results of your customer-facing digital initiatives to ensure maximum impact.
  • Build an advanced analytics organization, embedding the capabilities you need to execute your Big Data and analytics strategies consistently while also addressing the change management issues that naturally arise.

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